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1. #EXPORTING ANIMATED GIF FROM COSMIGO PROMOTION HOW TO#
2. #EXPORTING ANIMATED GIF FROM COSMIGO PROMOTION FULL#
3. #EXPORTING ANIMATED GIF FROM COSMIGO PROMOTION SERIES#

You could choose one of the millions of GIFs on the internet, but some of them have copyright restrictions. It remains to be seen whether YouTube will eventually relinquish control of what could be a powerful marketing tool for video creators. Creators have no control over whether their video gets an animated thumbnail or which snippet of video the AI chooses. If it’s good enough for YouTube, it’s probably a strategy worth exploring.īut before you rush to add GIF thumbnails to your YouTube videos, you should know that these thumbnails are created by AI. The second most popular search engine in the world, started rolling out GIF-like video thumbnails in early 2019. If you need more convincing that GIFs are a smart video promotion strategy, look at YouTube. You can’t do that with a full-length video. The motion will catch their eye and the looping style will allow them to tune in during any second of the action without missing anything. GIFs are the perfect format for digital billboards because viewers will likely only spare a few seconds of attention as they walk or drive past your billboard.

#EXPORTING ANIMATED GIF FROM COSMIGO PROMOTION FULL#

Make sure its optimized for the platform and includes a write-up with a link inviting them to watch the full video. Users may easily slide past a still image, and they’re not going to necessarily stick around for a full-length video, but a GIF might capture their attention for just long enough.

Stop users mid-scroll by dropping a GIF into their social media feed. Use one to draw eyes to your video and entice viewers to click. A GIF can help you harness the value of moving images without annoying your website visitors. Nobody likes websites with videos that autoplay, especially if they autoplay with sound. Keep in mind that GIF ads on Facebook may not autoplay on all platforms. So it makes sense that GIF ads would get positive results on Facebook too. You already know that video ads are effective and that short videos perform better than long ones. Keep your emailed GIFs as short as possible: 1 MB or less is ideal. Just remember that large files can cause loading issues. So you can give your email list a quick taste of your video and encourage them to click to see more. Almost all mail clients do support GIF files. So what’s a marketer to do? Use a GIF instead. In email to preview videosĮmbedded video isn’t supported by every mail client. Here are five ways to put gifs to work for you. You can use GIFs to promote videos across all of your digital properties. You can give viewers a preview of the story, hook their interest, or introduce an idea without adding extra words to your marketing copy. If a photo is worth a thousand words, consider the value of an animated GIF. Image credit: Lazy Daisy Kennedy via Giphy It’s hard not to look at brightly colored movement. Your eyes have probably dropped down to the gif below a couple of times while reading this paragraph. Our brains are hardwired to notice movement amidst stillness, so a GIF stands out when surrounded by still images or text. The same characteristics that help gifs make data more interesting, can also energize your video promotion. You can even use them as gifographics to share data in a more interesting way.

Now GIFs are widely recognized as an eye-catching way to make a point. They were first introduced in 1987 and reached their maturity around 2015-2016 when Facebook and Twitter enabled GIF keyboards that would let you choose a GIF from their library.

#EXPORTING ANIMATED GIF FROM COSMIGO PROMOTION SERIES#

The animated GIF format allows you to compress a series of images into the smallest file size without compromising quality. While the file type can be used for still images, it’s best known for ultra-short looping video. GIF stands for Graphics Interchange Format.

#EXPORTING ANIMATED GIF FROM COSMIGO PROMOTION HOW TO#

Here’s how to use GIFs to promote videos. It adds versatility to your video promotion. The debate rages on, but there’s one thing we can all agree on: GIFs are a spectacular way to draw attention to your videos and invite people to click. And then there’s the age-old question: Is it pronounced with a hard g like “graphic” or a j sound like “jingle?” Even the creator of the file type couldn’t put that one to rest. Others are tired of tasteless or silly GIFs cluttering the comments on Facebook posts. Some people love them for their eye-catching qualities.